The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.

From the original Wicked Witch of the West in The Wizard of Oz to the newest version of Elphaba played by Cynthia Erivo, here ...

Ahead of the release of ‘Wicked,’ Ariana Grande lip synched to a viral video of an iconic argument: “Grow up bro, grow up!” ...

Cynthia Erivo can relate to “Elvis” actor Austin Butler and “Armand” actress Renate Reinsve: It turns out throwing yourself ...

More than just a marketing campaign, Wickedcore is emerging as a movement, immersing audiences in a dual-hued world of green ...

Wicked: Part One' arrives in theaters alongside 'Gladiator II,' and it will likely have one streaming home after it spends ...

The hits kept coming: Howard Kissel of the New York Daily News dismissed Wicked as “an interminable show with no dramatic logic or emotional center. Constantly lurching in different directions, the ...

The Oscar-winning composer shares his writing process for Wicked's iconic songs, from 'Popular' to 'Defying Gravity' ...

While "Wicked" is the first of a two-part adaptation, Universal decided to downplay the Part One nature of the film in its marketing.

Universal’s strategy for launching a blockbuster franchise is about to be ‘just short of obnoxious.’ It’s the new industry ...

As for merchandise, MinaLima — the studio behind iconic graphic props from the Wizarding World of Harry Potter — developed an ...