If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between electrolyte powders, seltzers with vitamins, and zero-sugar sports drinks, ...

Upstart sports drink brand BodyArmor has reached an agreement to become the official sports drink of the NCAA championships, replacing Powerade, the company announced Wednesday. During the NCAA events ...

ATLANTA — The Coca-Cola Co. is expanding its Powerade product line for the first time in 13 years with two new zero-sugar innovations “to meet the fast-changing needs of sport drink consumers,” the ...

Kobe Bryant’s smart investment just got even smarter. According to the Sports Business Journal, the NCAA is ditching Powerade as its official sports drink and going with BodyArmor, a sports drink that ...

This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Powerade is stepping into the enhanced water market with its ...

Ah, Powerade. The off-brand Gatorade of McDonald’s soda fountain machines. The blue elixir that also comes in other flavors besides blue, which I don’t care to acknowledge. The sports Kool-Aid of our ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

A federal judge has sided with Powerade over attempts by rival Gatorade to kill spots claiming Powerade ION4 is “the most complete sports drink.” Although the judge refused the preliminary injunction ...

For the first time in 13 years, the sports drinks brand is redesigning its packaging and launching two new calorie-and sugar-free products: Powerade Ultra and Powerade Power Water. Both are hitting ...

Coca-Cola is adding two new zero-sugar products to its Powerade roster, the first additions to its sports drink category in more than a decade. Coca-Cola (KO) said Thursday it was adding two new ...

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...

Coca-Cola Co. said Thursday its Powerade brand is adding two new zero-sugar products to its sports-drink lineup, the first expansion of the Powerade portfolio in over a decade. With new packaging, ...