From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

The president has ordered officials to clear a path for Kei cars that have never passed US safety rules or experienced US ...

Kawaii means cute in Japanese, so you can expect there will be cute offerings from local vendors, artists and crafters. According to Event Coordinator Alli Uno, kawaii is a cultural phenomenon in ...

Moe anthropomorphism is the Japanese art of turning absolutely anything - countries, diseases, operating systems, warships - ...

"Gross" characters are proliferating in a country known for kawaii, and now even local governments' mascots are trying to out-weird one another. Long considered the global capital of cute, Japan is ...

Cute—"Kawaii" in local parlance—wears many guises in Japan. There's old-school kawaii, embodied by the helpless, mouthless gaze of Hello Kitty. There's the newer guy-cute, manifest by masses of young ...

This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: ...

The presence of idol groups in Japan is absolutely massive; in 2019, there were over 3,000 active idol groups in the country. The term “idol” in Japanese culture refers to a manufactured entertainer ...

Japan’s women are being held back by pressure from men to be cute, rather than capable, the wife of Japan’s prime minister said in an interview. "Men’s thinking has not changed," 54-year-old Akie Abe ...

The fans are stomping and clapping as the Japanese duo known as Puffy warble a disco tune. The stars toss their auburn-dyed hair and pace the stage, dressed in jumpsuits and cloddy sneakers. They ...

Most often than not, the beauty trends we follow start somewhere else and make their way to us months (sometimes years) later. Recently, kawaii nail art has been bubbling up on Instagram and TikTok, ...