I’ve been in a number of agency/client meetings when the comment surfaces (more often from the client side of the table), “Why don’t we just show what the product can actually do?” It’s ...

Give a Great Product Demo: 5 Rules How to give a demonstration that helps convince a customer to actually buy the product.

How to avoid these faux pas during your next live product demo.

MAPEI's presentation is scheduled between 1:15 - 1:45 pm in Hall 9. MAPEI will also conduct a live demonstration on some of its high-demand products such as cement based adhesives, rapid hydrating ...