The retailer will continue to bring the fun with Walmart’s Universe of Play – the ultimate virtual toy destination in Roblox, just in time for those oh-so-real holiday wish lists.

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.

Today, Walmart debuted its partnership with the video game platform Roblox; now, players can purchase Walmart goods through an in-game e-commerce hub, Walmart Discovered.

Walmart has entered the metaverse with the launch of two Roblox games aimed at its younger Gen Z customers.

Walmart Discovered launches on Roblox The retailer wants users to discover games, indie experiences and virtual items that are voted on by the community.

Roblox has introduced a brand new way of enjoying the game now that they have done a collaboration with Walmart.

Walmart’s marketing chief William White, said the company will use Roblox as a testing ground, as it considers other moves in the metaverse and beyond. He said that the experiences are designed ...