AppsFlyer announced its integration with the Android Attribution Reporting API and a dashboard for campaign optimization, with Unity as its launch partner.

Several major mobile game studios have signed an open letter calling for developers to turn off ad monetization services in protest of Unity’s controversial pricing changes.

Developers switch off Unity ads in Runtime Fee protest Collective of 16 studios have cut off all Unity-based monetisation, call for more to developers do the same News by James Batchelor Editor-in ...

Shares in Unity surged by 36.2% to $29.24 today after the company posted higher than expected earnings and unveiled its new ads platform Vector to take on rival AppL ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which it hopes it can use to revive the company’s fortunes.

Shares of Unity Software (NYSE: U) jumped about 12% on Thursday after Morgan Stanley noted that the company's ad customers are reporting rapidly improving returns.

Street expects $0.14 adjusted EPS on $435 million revenue as Create segment recovery, ad monetization, and cost discipline take center stage.