Shelby Putnam Tupper is founder and creative director of Shelby Designs Inc., a small-but-mighty, full-service, customer-obsessed design consultancy.

Building a web app comes with its fair share of challenges. For starters, you want your website to be lightweight and fast.

When Apple launched the App Store in 2008, it was impossibly influential to the future of the internet. The all-powerful world wide web was sliced and diced into bite-sized apps oft-dubbed Web 2.0.