‘R’ is a free and open-source software, which is known and widely used by academic researchers across the world for running statistical analyses. The software uses its own R-language, which is an easy ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

Meditation reshapes the brain by increasing gray matter density in regions responsible for memory and emotional regulation. It enhances neuroplasticity, reduces amygdala activity linked to stress, and ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. Explore cognitive workload: its ...

How does the brain react to fragrances? Your brain reacts to external stimuli, that is an indisputable fact but how does your brain respond specifically to fragrances? We have many ways of perceiving, ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

What is Consumer Behavior Research? Consumer Behavior Research is a fundamental field that seeks to understand the ‘why’ behind consumer decisions, unraveling the subtle interplay of emotions, ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...

The Uncanny Valley affects trust in human-robot interaction, making near-human robots appear unsettling. Eye tracking and facial expression analysis reveal how subtle imperfections in movement and ...