Jazwares and Vanderbilt Athletics are teaming up to introduce Squishmallows characters to the basketball court.

With the uncertainty of the past year, it is critical that we work to keep specialty and local retail as vibrant as possible.

Trading cards are fueling huge growth in the toy industry, and the excitement was felt throughout Toy Fair New York this year. The quantifiable metrics are tracked by Circana, and this year marks the ...

The collection includes multiple price points for fans with different budgets. The Countercade, which will be available for $149.99, is a compact system that is perfect for play in a living room or ...

From new twists on classics to trend-driven collectibles, 2026 is packed with toys that blend nostalgia, innovation, and playful design. With the LA Fall Toy Previews underway, here’s a first look at ...

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You should only consider using 'Made in USA' labeling after you and your team do a thorough analysis of your toy or product and understand whether it meets the criteria provided by the FTC and other ...

American Girl dolls are instantly recognizable, often featuring two pearly white teeth, stocky and supportive limbs, silky ...

Blind boxes and bags aren’t new, but intentional design keeps the format exciting for retailers, kids, and collectors alike.

Hosted by The Toy Foundation, the philanthropic arm of The Toy Association, this year’s TOTY Awards and gala raised more than ...

CHRIS BYRNE, The Toy Guy, President, Byrne Communications, Editor – Global Toy News. The Hong Kong Convention & Exhibition ...

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