The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are ...

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for ...

Luzia wanted ads that were specifically designed for an AI chat interface. It found a solution in generative AI ad network Koah.

ICE wants to know how ad tech and location data could aid investigations. The question is: Will ad tech finally draw a line – or cross one?

Brands allocating a sizable chunk of their marketing budgets outside of Google and Meta achieve the best customer acquisition ...

Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday.  That figure represents a ...

Dive into AdExchanger's Ghislaine Maxwell coverage for the latest updates, expert opinions, and analysis shaping the future ...

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for ...

Dive into AdExchanger's Richard Kahn coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's US Immigration and Customs Enforcement coverage for the latest updates, expert opinions, and analysis ...

Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for ...

Dive into AdExchanger's Richard Attias coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.