In 2025, success on the open web will be characterised by bridging the gap between brands and their audiences. There will be ...

Massi Mekla joins xpln.ai with a solid track record in the French advertising industry, gained through strategic and ...

Adelaide, the leader in attention-based media quality measurement, has released its 2025 Outcomes Guide — the most extensive ...

Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds ...

TikTok Restored after Brief Ban in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media ...

News in brief: Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov ...

Pentaleap Inc., an up-and-coming retail media technology leader, has appointed Mark Burton as chief product officer (CPO).

In this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent ...

Through this partnership, Axis will gain access to Edge226’s premium inventory for in-app and CTV advertising, ensuring ...

Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities.