The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.

A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

Super Bowl 60 ads were 9% less likely to amuse people compared to 2025’s ads. However, ads invoking feelings of nostalgia ...

The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in ...

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants ...

After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole ...

The update comes as the brand looks to combat declining sales amid supply chain issues and increased competition.

The Super Bowl remains the biggest night in advertising, even if advertisers continue to work from a celeb-heavy, risk-averse ...

As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.

The delivery platform created a content library full of alternate scenes for its own commercial that include cameos from a ...

The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.