Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...

Nostalgia marketing is not easy to achieve. You must evoke a sense of memory, connection and emotion but often this can only come with time – and from an experience long ago that today’s marketers may ...

As we head into 2026, four fundamental shifts will separate the brands that cut through the "AI slop" from those that just contribute to it.

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

Employee Generated Content (EGC) is continuing to rise, giving businesses a golden opportunity to amplify their brand’s personality through the voices of those who know it best: their employees.

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

For the 10th year running, Amaury Treguer, co-founder at Bread Agency, is back to predict what’s in store for social media in the coming year. Check out his ...

The marketing industry has, and will always be, one that is constantly evolving. As technology advances, careers and role responsibilities adapt to keep pace with customers’ needs. However, some more ...

Brands spruiking climate change calls-to-action and sustainability messages are not a new phenomenon. However, Hyundai’s latest global campaign with Jung von Matt NECKAR offers a startling and ...