Television audience measurement body Barb has appointed RSMB to build a new analytics system to support campaign planning and ...

Data analytics and advisory firm Escalent has created an AI-led behavioural science model to produce behaviour change ...

Market research company One Minute to Midnight has hired Darius Lacey as senior research executive in its London office.

Research data and fraud prevention business Rep Data has secured growth investment from private equity firm Mountaingate ...

Ipsos has extended its AI advertising testing tool, Creative Spark AI, to 24 countries, including India, Australia, Japan, ...

Market research consultancy Alter Agents has appointed Matt Kischer-Sallman as research director and Jess Largent as senior ...

Christina Tarbotton reflects on why awareness of research as a career is so low, and hears from others about their ...

The drive for a business to become more customer-centric should not just be the focus of insights and marketing teams, but ...

The market research industry is in a “critical position to guide us through the future”, according to Dex Hunter-Torricke, a ...

Aix-Marseille University in the south of France has established a programme to welcome American researchers who may feel ...

Researchers should know more about how the brain works to help them influence the decisions of consumers, according to Market ...

The workforce survey for the UK's advertising and marketing industries, the All In Census, is taking place today (Wednesday ...