Chinese retail giant Temu – a major advertiser on Meta and Google – is cutting back on ad spend in the United States because of punishing tariffs on Chinese exports, resulting in a nosedive in the app ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

The campaign played a major role in helping lead P&O Ferries back towards future profitable growth, laying the foundations that can continue to grow the P&O Ferries brand and the ferry market at large ...

Apple’s annual “Shot on iPhone” Lunar New Year campaign film tells a personal story of a young girl’s journey teased by classmates as "Garlic Nose" against the backdrop of a hyper-idealized, ...

The Heineken 3am Bar Owner Wanted platform resulted in a win-win-win for customers, bar owners, and the Heineken brand. Bars play a crucial role in beer consumption and supporting them aligns with ...

In the realm of hair care, traditional onion-infused oils held the belief of nourishing the roots deeply, while shampoos were limited to surface cleansing. This created a void in the market, ...

In Pakistan's high-stakes real estate sector, rife with "dream merchants" peddling false hopes, trust is rare, reserved for titans and state-backed entities like DHA, Emaar, and Bahria. District One ...

With category prices increasing 2.5X in the last 3 years, maintaining a price premium vs competition became challenging as users began to switch, resulting and volume and value loss. To overcome this, ...

Biscuit brand Oreo leveraged Indians’ belief in superstitions to cement its brand in Indian culture with the Bring Back 2011 campaign, securing earned PR and growing sales value by 22%.