According to SPINS’ 2026 Trends & Predictions Report, the next chapter in CPG will be shaped by the intersection of ...

Men’s health used to be focused primarily on one goal: building bigger muscles. Today’s modern gentleman understands that ...

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and ...

For many, the start of the new year represents the best time to get serious about health and well-being. According to ...

Happy New Year! The WholeFoods Magazine team is excited to step into 2026 with you. A new year brings fresh energy, new beginnings, and so much to look forward to in the months ahead.

Who is moving up and who is moving on? Get updated on the latest new hires, plus awards and honors, in the natural products industry.

Through the ESOP, employees are expected to own roughly 30% of the company. Employees who meet the open eligibility ...

Prebiotic research exploring how NatureKnit benefits the microbiome and how, through the microbiome, impacts overall human ...

Eat real food,” said Secretary of Health and Human Services, Robert F. Kennedy Jr. Take a look at the revision, and industry ...

Explore the demographics that can benefit from targeted folate supplementation, including expectant mothers, aging adults, ...

Get to know Rainbow Light, founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand? How has the food-based multivitamin category evolved? And what ...

The Natural Products Association (NPA), which was founded in 1936, has played a defining role in shaping the modern natural ...