Apple is sitting out the costly race to build AI models and infrastructure, as the iPhone maker becomes a potential kingmaker among tech rivals seeking to dominate the new industry. This week, the Silicon Valley group announced its most consequential move in AI so far through a deal to use Google’s Gemini models to power features for the iPhone and improve its Siri voice assistant.

Google’s Gemini and agentic AI are transforming retail, turning discovery, decision-making, and checkout into a seamless, personalized, and fully integrated experience.

Apple and Google have entered into a multi-year collaboration under which the next generation of Apple Foundation Models will be based on Google’s Gemini models and cloud technology. These models will help power future Apple Intelligence features, including a more personalized Siri coming this year.

Google executive Sameer Samat sees the past year as one of curiosity about AI. This year, he's focused on its utility.

Disney instructed third-party producers to disentangle any Google AI tools from their workflows as part of its ongoing dispute with the tech titan

Google's AI shopping protocol faces backlash over "surveillance pricing" fears as consumer watchdogs warn of algorithmic price manipulation.

Google’s Gemini chatbot will begin linking information from emails and traditional search history to tailor its responses, as the tech giant seeks to personalise its AI products to better know their user.

Google parent Alphabet Inc. on Monday became the fourth Big Tech powerhouse to be valued at $4 trillion, a once seemingly unfathomable milestone that’s become more like a rite of passage amid an artificial intelligence arms race.