The internet loves a pointless debate, and “Which Adidas logo is the best?” is a classic. You’ll find designers and sneakerheads arguing for the Trefoil’s nostalgic charm versus the Mountain’s ...

The BBC brand is our most valuable asset, recognised worldwide for world-class programmes and broadcasting excellence. The BBC name and visual identity are critical to sustaining this recognition and ...

You’ve felt it in a pitch: the deck looks tired, a competitor’s identity looks sharper, and someone on the board says the logo needs “freshening up” before the next growth push. That instinct is where ...