Adidas Remains a Leading Global Sportswear Brand as It Goes on Offense After a Challenging Period
Adidas has a publicly stated target ratio of net debt/EBITDA of less than 2.0. Although its leverage was above this level at the end of 2023 because its EBITDA was very depressed, it has since dropped ...
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Who are Novak Djokovic, Rafael Nadal and Roger Federer’s major sponsors?
Novak Djokovic, Rafael Nadal and Roger Federer are the dream names when it comes to endorsement for companies, not just on ...
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Liverpool promoted to ‘Elite’ status by Adidas in £60m-a-year deal
The new badge is larger and does not include the word ‘Adidas’. Sponsor Standard Chartered will also remain as a front of shirt sponsor for the new season, while Expedia is likely to be the ...
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BNP Paribas to remain title sponsor of Indian Wells tennis tournament through 2029
BNP Paribas announced the extension of its title sponsorship of the Indian Wells tennis tournament with a five-year contract ...
BNP Paribas renews title sponsorship with Indian Wells tournament through 2029
The tennis tournament in Indian Wells, California, will be officially called the BNP Paribas Open for at least the next five ...
BNP Paribas extends sponsorship contract with Indian Wells tennis tournament through 2029
A partnership that began in 2009 will extend to at least 20 years as BNP Paribas announced Friday it will renew its contract for five more years ...
Manchester United's Ambitious £2 Billion Stadium Plan and Adidas' Fresh Partnership with Liverpool: A New Era in Sports Business
Manchester United's Ambitious £2 Billion Stadium Plan and Adidas' Fresh Partnership with Liverpool: A New Era in Sports Business ...
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BNP Paribas Extends Title Sponsorship of Indian Wells Tennis Tournament
The BNP Paribas Open, a prestigious tennis event in Indian Wells, California, will retain its title sponsor for the next five years. The partnership, celebrated for fostering event growth, highlights ...