For decades, the Marketing Department has been the recognized leader in the discipline. Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

This is achieved via coursework, close collaboration with faculty, and intellectual exchange in a department known for its research culture. Our program offers two different tracks in training ...

Given the inevitability of ethical dilemmas in marketing research, well-established ethical guidelines are critical for their resolution. In this article, we identify resources for ethical decision ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

Sports marketing has evolved into a significant aspect of global business, demonstrating remarkable growth and resilience ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

Subhash Jha is an Associate Professor of Marketing at the Fogelman College of Business & Economics at the University of Memphis. His research and teaching interests include retailing, pricing, online ...

Google is facing a challenge to its decadeslong dominance of the internet's advertising market as AI, the new kid on the block, changes everything. Projections by eMarketer — a digital marketing ...