Sports marketing has evolved into a significant aspect of global business, demonstrating remarkable growth and resilience ...

That’s because honest marketing requires a new message—and new avenues for that message. It’s a daunting task, but not without its own specific milestones and objectives. In fact, there are four ...

Disney shareholders rejected proposals to sever ties with the Human Rights Campaign’s Corporate Equality Index; to issue a ...

Ashleigh Flanders, a University of Florida grad, aims to elevate Frankel's status in the industry and pave the way for more ...

Social media users unknowingly participate in marketing experiments, but flawed algorithms skew A/B testing results, ...

A new study from marketing expert Peter Field proves AM/FM radio ads boost brand awareness, pricing power, and profitability.

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Companies and corporations that are quick to adopt artificial intelligence (AI) and machine learning are more likely to boost ...

Despite India's rich cultural heritage and booming domestic and outbound travel, inbound tourism remains stuck.

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

Experts say Trump's mass firings and freezing of billions of dollars appropriated by Congress could have ripple effects on ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...