The first Big Game ad since 2022 says nothing about the brand or its product-just as cryptocurrency could use a cheerleader.

While the ad industry ties itself in knots over AI and efficiency, our columnist argues that agencies continue to ignore a ...

Adobe has announced plans to discontinue its long-running 2D animation software, Adobe Animate, marking the end of a 25-year ...

Adobe has expanded its generative AI strategy aggressively over the past two years, integrating AI into tools such as After Effects and Adobe Express.

A senior administrator at RPI's Center of Excellence in Digital Game Development played a key role in making the collaboration happen.

For India’s media, advertising, and marketing ecosystem, the union budget outlines a clear shift from broad-based spending to ...

From VHS scars to Showa-era rhythms, the self-taught animator revives lost media textures, turning retro decay into videos with hundreds of millions of views.

Step into a world where fairy tales come to life as Disneyland Paris unveils its grand transformation. Discover the magic ...

One issue that has set India's social media abuzz is the FY2026-27 budget's aim to boost the country's "Orange Economy", officially estimated at around Rs 2.5 trillion.

Button Creative will lead advertising films and branded content efforts, while EBG Films will focus on feature films and ...

South Koreans are celebrating after “Golden,” from the Netflix animated film “KPop Demon Hunters,” claimed K-pop’s first ...

Vertical dramas, or micro dramas are mobile-first stories designed to be binge-watched in one- to two-minute episode.