User experience in the B2B world often feels like a checklist: click, confirm, purchase, repeat. It works, but it rarely excites. Meanwhile, casual games like Candy Crush and Clash of Clans engage ...

Remember that AI is a means, not an end. The goal isn't to sell AI, it's to help customers grow revenue, reduce costs, mitigate risks and outperform competitors.

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

This article examines the evolution of B2B events, specifically trade fairs, into experiential hubs, using CIFF as a case study.

Last year Twilio created a new role - Head of Marketing Innovation and AI, a job taken on by Piyush Sagar Mishra who explains ...

The smartest B2B marketers understand this truth, they don’t talk about emotion, they use it as a tool to build successful campaigns.

Franky Joy, Team Lead at Lane Automotive, has spent nearly a decade building mobile-first B2B platforms for high-pressure ...

In a world where milliseconds define success, in-memory computing helps ensure that technology keeps pace with human ...

Foreign Trade Collaboration Enters the Real-Time Phase Communication efficiency has long been a critical variable in cross-border transactions. Time zone differences, language barriers, and ...

According to a recent survey of over 1,900 senior marketers by Dentsu, 52% felt that “building trust with consumers in an era of misinformation” was one of the greatest obstacles getting in the way of ...

The startup -- with backing from Accel -- is building a financial layer that handles the authentication and micro-payments ...

Betsson AB (publ) ( BTSNY) Q4 2025 Earnings Call February 5, 2026 3:00 AM EST Welcome to Betsson Q4 Report 2025. [Operator Instructions] Now I will hand the conference over to CEO, Pontus Lindwall; ...