Gurtej Singh Chawla, Director of Marketing at Innova Solutions, shares insights on modern B2B IT marketing, emphasizing ...

Operational best practices include making marketing plans based on insights and data; prioritizing measurements of data for customers using uniform key performance indicators; and ensuring that ...

Customer experience has evolved beyond memorable moments. Today’s most valuable experiences drive transformation, delivering outcomes that change behavior, confidence, and long-term value.

Perfect Corp. went public via a SPAC merger in October of 2022. Click here to read more about PERF stock and why it is a Buy.

Remember that AI is a means, not an end. The goal isn't to sell AI, it's to help customers grow revenue, reduce costs, mitigate risks and outperform competitors.

Last year Twilio created a new role - Head of Marketing Innovation and AI, a job taken on by Piyush Sagar Mishra who explains ...

The way businesses connect with other businesses online is changing fast. For 2026, getting ahead means getting ...

User experience in the B2B world often feels like a checklist: click, confirm, purchase, repeat. It works, but it rarely excites. Meanwhile, casual games like Candy Crush and Clash of Clans engage ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

Learn how to make sense of your marketing data. Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your ...

So, you’re looking to really nail down your B2B marketing strategy? It’s not always easy, right? You’ve got different people ...