In the world of B2B, most routine jobs that used to involve tedious effort and a lot of resources are now easier due to the use of marketing automation, sales enablement software, robotic process ...

The marketing automation platform (MAP) is the backbone of many modern marketing technology stacks. It plays a crucial role in the business strategies of both B2B and B2C companies, especially ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases "The State of B2B Marketing Automation 2025." This survey ...

ABX marketing allows B2B SaaS companies to offer highly tailored strategies to engage high-value accounts and maximize ROI.

Business Reporter: Act-On Software - The Red Checker The State of B2B Marketing Automation report underscores the resounding success of marketing automation within the B2B sector, with a ...

If your team is in the market for a marketing automation platform, here are eight things to keep in mind. The post 8 ...

Get 2025 marketing automation research report with trends and insights from B2B marketing peers, exclusive from Act-On in partnership with Ascend2. How are marketing executives and directors managing ...

Act-On Software won their award for innovation in AI technology, and specifically their advances with Act-On True Open™, AI tech that identifies non-human (bot) email opens, clicks, and engagements so ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases " The State of B2B Marketing Automation 2025." ...