What is lead scoring? Discover how it helps prioritize leads, improve sales efficiency, align teams, and boost conversions by ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

Scaling a business and expanding a customer base always involves the use of practical techniques and approaches to landing ...

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

Business Reporter: Act-On Software - The Red Checker The State of B2B Marketing Automation report underscores the resounding success of marketing automation within the B2B sector, with a ...

Act-On Software won their award for innovation in AI technology, and specifically their advances with Act-On True Open™, AI tech that identifies non-human (bot) email opens, clicks, and engagements so ...

Portland, Oregon, March 06, 2025 (GLOBE NEWSWIRE) -- Act-On Software, a marketing automation leader, in partnership with Ascend2, releases " The State of B2B Marketing Automation 2025." ...