BMW is extending its long-running BMW M Driving Experience into a broader program called AREA M, a rebrand that comes with a ...

You may not have to pay a monthly fee to keep your butt warm, but BMW isn't backing down from subscription features.

BMW M Team WRT team principal Vincent Vosse has called for patience for the program’s efforts in the IMSA WeatherTech ...

(TestMiles) – BMW has tested hydrogen longer than most people realize. The real story is what it learned, and why a ...

BMW faced a wave of criticism in 2022 when heated seats were offered as part of its ConnectedDrive functions-on-demand program in markets like the United Kingdom, ...

What the Hypercar BoP numbers reveal about performance in the 2025 WEC season. Today: The BMW M Hybrid V8.

BMW is preparing a subtle but widespread branding update, with BMWBlog reporting the automaker will begin fitting a revised physical BMW roundel to all newly built vehicles starting in February. The ...

The iX3 is selling a lot faster than BMW expected.

Jordan Pepper has fit BMW’s need of additional top-level factory drivers, due to an increasing number of clashing events globally, according to its motorsport boss Andreas Roos. The 29-year-old former ...

CLEVELAND, Ohio — – I never imagined I’d be driving a BMW M3 on the Indianapolis Motor Speedway. But after some emotional gymnastics, there I was adjusting my seat and my hands to balance speed and ...

If you thought BMW’s heated seat debacle was the end of automotive subscription models, think again ...