Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Bayesian methods for inference and prediction have become widespread in the social sciences (and beyond). Over the last decades, applied Bayesian modeling has evolved from a niche methodology with ...

Abstract: Estimating the probability of rare channel conditions is a central challenge in ultra-reliable wireless communication, where random events, such as deep fades, can cause sudden variations in ...

Welcome! This repository encapsulates all materials that I created for the course ISE-364 / 464, titled "Introduction to Machine Learning". This includes all original lecture slides as well as ...

While the majority of stroke researchers use frequentist statistics to analyze and present their data, Bayesian statistics are becoming more and more prevalent in stroke research. As opposed to ...

The sinking of tech billionaire Mike Lynch’s yacht in a freak storm off the Sicilian coast last week certainly has to rank among the most bizarre fatal celebrity accidents in years. There was the ...