After a seven year hiatus, Cadbury Adams USA LLC has launched a new advertising campaign for Bubblicious. The campaign features NBA Rookie of the Year LeBron James, the first pro-athlete endorsement ...

Cadbury Adams USA, makers of Bubblicious bubble gum and part of Cadbury Schweppes plc, is teaming up with NBA All-Star LeBron James of the Cleveland Cavaliers to see who's got game when it comes to ...