In an exclusive interview with The Drum, the Danish beer maker outlines the ambition for its new sponsorship deal.

Carlsberg’s HK Sevens 2025 beer can has a theme of “First Cheers Edition,” celebrating the debut of the rugby event at the ...

Canada Soccer’s Women’s National Team capped off a dominant performance at the Pinatar Cup with a 7-0 victory over Chinese Taipei, securing the tournament trophy under new head coach Casey Stoney. The ...

Korea Growth Again' aims for 5% real growth rate via reforms Seoul Mayor Oh Se-hoon has unveiled the regulatory reform slogan "KOGA" — "Korea Growth Again" — presenting it as both his ...

Carlsberg Hong Kong has partnered with Kai Tak Sports Park (KTSP) as the official partner, offering a diverse portfolio of brands to elevate the experience for international events held at the venue.

Bloc Québécois Leader is accusing the federal liberals of "appropriation" for using a flagship slogan of the province's Quiet Revolution You can save this article by registering for free here.

L-R: Legal IP counsel Anna Bien and global marketing manager Lesia Tarasenko IP counsel Anna Bien and global marketing manager Lesia Tarasenko explain how the brewery secured an EUTM and the lessons ...

Protest group 'Political Beauty' gathered outside the AfD party headquarters with their bus, blaring 's**t AfD' from its loudspeakers. Medialdea leaves The Hague Penitentiary on board ambulance ...

Carlsberg has a reasonably strong namesake brand and a portfolio of superpremium brands that position it well for ongoing premiumization. It has strong positions in a cluster of generally small ...

PETALING JAYA: Carlsberg Brewery Malaysia Bhd (CBMB) and Asahi Group Holdings Ltd have mutually agreed not to renew the exclusive distribution of the Asahi brand or trademark in Malaysia ...