Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In a category that is more crowded than ever, KFC is focusing on doing work that no other business can do to “elevate the ...

PepsiCo India & South Asia CEO Jagrut Kotecha said that the company is betting on innovations and premiumisation to continue ...

In this week's SBJ Marketing newsletter, Terry Lefton looks at date behind big brands putting even bigger dollars into ...

Last weekend, second-year General Business students Marina Buey, Katelyn Whynott and Aryanna O’Malley again joined forces as ...

Today Act-On Software announces winning two prestigious industry awards for innovation, “Marketing Platform of the Year 2025” from Martech Outlook and “Most ...

At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

Whether it's through groundbreaking new uses or by solving persistent problems, new product categories are all about making ...

Government expects to see a recovery in diamonds from July, helping budget revenues and a tightening economy. Key to that ...

DSW is creating experiences that feel personal and valuable through a combination of static and personalized content.