Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In a category that is more crowded than ever, KFC is focusing on doing work that no other business can do to “elevate the ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

In this week's SBJ Marketing newsletter, Terry Lefton looks at date behind big brands putting even bigger dollars into ...

With an increasing number of Indians taking to lab-grown diamonds in recent months, startups in the space are working fast to ...

Nascent research into the link between gut health and brain function could aid the probiotic product category’s growth.

Last weekend, second-year General Business students Marina Buey, Katelyn Whynott and Aryanna O’Malley again joined forces as ...

Today Act-On Software announces winning two prestigious industry awards for innovation, “Marketing Platform of the Year 2025” from Martech Outlook and “Most ...

B2B tech startups often face the challenge of establishing themselves as category leaders while navigating long sales cycles, ...

In the latest iteration of “Tastes Like It’s Friday,” lifestyle creators will be tasked with breaking down misconceptions ...

Draft agricultural marketing policy framework may not be pursued further by Centre amid farmers' protests, allowing states to ...