Drug branding usually works a little differently to other sectors. The naming of products is a linguistic art, there are strict rules about what can be shown (and what must be shown) on packaging, and ...

Danaher is one of those big companies few people know about other than investors, and that's despite the fact that it owns a big portfolio of biotech, diagnostics and life sciences brands. But the ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Logos are often a consumer's first experience with a brand. As such, they tend to say a lot about the brand they represent—especially when you factor in that marketers and graphic designers are a ...

Former MLB pitcher Randy Johnson has a clever logo for his photography website (yes, he's a photographer), honoring one of the most iconic moments of the five-time Cy Young Award winner's career. The ...