Super Bowl commercial price tags hit a new high in 2026.

The cost of Super Bowl commercials continues to rise. Here's a look at how much a 30-second ad is this year.

With Super Bowl 60 fast approaching on Feb. 8, we're starting to get a sense of which stars will appear during ad breaks in the action between the New England Patriots and Seattle Seahawks. Companies ...

Since 1989, USA TODAY Ad Meter has let viewers judge all the game's national commercials, helping decide the best every year. Budweiser won the contest for the ninth time last year – and 15th overall ...

Budweiser's 2026 Super Bowl commercial features the Clydesdales, a bald eagle, and Lynyrd Skynyrd's "Free Bird." The ad, titled "American Icons," celebrates Budweiser's 150th anniversary and America's ...

As an injured (and concerningly sad-looking) "Mean" Joe Greene hobbles off the field, a kid straight outta Sesame Street offers him a cold glass bottle of Coke. Greene downs it, throws the kid his ...

Super Bowl Sunday is one of the greatest days of the year — and not just because of football. It also serves as one of the best days for food and all-around entertainment. With well over a hundred ...

It's time for another Super Bowl and another batch of Super Bowl commercials, but let's take a look at how rock and metal has played into Super Bowl commercials of previous years. In this list we run ...

Super Bowl LX has come and gone, and the commercials gave us something to watch while the Seattle Seahawks mauled the New England Patriots. There have been some iconic Super Bowl commercials ...

Apple had plenty of ups and downs before emerging as one of the leading names in consumer technology. It's hard to imagine modern smartphones or computers without the influence of Apple, and a large ...

We’re still weeks away from Super Bowl LX, but a few of the highly anticipated commercials have already been unveiled. Believe it or not, but we already know a few of the upcoming Super Bowl ...