Smarter Campaign Performance Analysis & Reporting – AI-powered tools like GA4, Microsoft Copilot, and HubSpot help analyze ...

Data collaboration and strategic partnerships are driving marketing performance, optimizing ad spend and unlocking measurable ...

PDD Holdings is a social e-commerce platform that encourages users to enjoy lower prices by teaming up to make purchases. Easier sharing of PDD deals with social contacts through Tencent’s social ...

As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.

Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

Setting the right influencer marketing ... the price of an influencer collaboration. 1. Content Category Influencers in niche, high-demand industries charge higher rates, while those in saturated ...

A weakening white-collar job market and a contentious political climate are fueling interest in law school, leading to one of the most competitive years for would-be law students in recent memory.

Email marketing remains a crucially important ... making it potentially more price competitive depending on the number of users on the plan. Furthermore, the inclusion of other marketing tools ...

Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions. However, when there is a price difference between the two, 65% of the ...

In this TechRepublic exclusive, Gartner analyst Katie Gove discusses how tech services leaders should prioritize assets and ...

Nonetheless, the home price surge that ignited in 2020 has noticeably lost steam over the past year. Prices even declined in some markets, thanks to increasing inventory and softer demand due to ...

This dependence has distorted Nigeria’s competitive advantage in petroleum pricing. Despite these challenges, local investors have recognised opportunities within Nigeria’s upstream and ...