If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

It's called the Smart Brick, and it's the same size as a standard Lego brick but packed full of tech features like lights, ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

Toothbrush vs Cavities Challenge! In this video, I test two of the craziest lego toothbrush builds ever made — the world’s ...

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

Lego Smart Play leverages advanced technologies to enable open-ended physical play, with the first release being Star Wars All-In-One sets.

The Chippewa Valley Home Builders Association is holding its 6th annual Home Building LEGO contest, sponsored by Rock & Tait, ...

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...