The logo featured references to Art Deco as well as the ... of commercial space travel and 2019 saw the release of how this might look, in branding terms. Talking to CR, creative director Tom Westray ...

Whether you work with an agency or an in-house creative team, a mood board can be a helpful ... of your brand identity—such ...

Monogram logos, which feature stylized initials or letters, are among the most iconic and memorable types of branding. They ...

The UMass Lowell Branding Guide (pdf) has been created to ensure that all ... consistent and positive image of the university. Use the standard logo Must not be smaller than 1.5 inches wide Athletics ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

More than a logo or tagline, our brand platform establishes the brand and is the foundation from which all marketing decisions are made. If a message falls outside our brand promises—real people, ...