Adobe is rolling out agentic AI tools—essentially AI assistants—for marketers, which could help brands such as Marriott make ...

Global advertising is exactly as it sounds: marketing campaigns and promotions that extend across locations, jurisdictions, ...

In pediatric dentistry, you have two audiences: the child (consumer) and the parent (customer). Your branding must appeal to both.

As the Q4 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the ...

By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ago By Ad Age Staff - 8 months 3 weeks ago ...

Marketing experts opine shoppable ads might make impulse buying easier but they don’t necessarily cultivate long-term brand ...

One of the key shifts in the MarTech landscape is the transition from third-party data reliance to first-party data ...

More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more ...

Introduction AdOps, short for Advertising Operations, plays a critical role in the digital advertising ecosystem. By managing ...

Advertisers now have more granular control over their demand generation campaigns, but reporting limitations remain a ...

Creative Redefines Digital Advertising with Transparent, High-Performance Approach.Tampa, FL, March 13, 2025 -- As the ...

According to the report, India’s digital advertising market is projected to reach ₹59,200 crore by 2025, driven by AI, ...