According to industry leaders, the advertisers are riding on the back of a misnomer that YouTube – the biggest digital medium ...

As per creators & IPL observers, younger audiences are co-creating digital experiences; others opine influencer-led marketing ...

Opti Digital, a rising leader in the AdTech industry since its founding in 2018, is proud to announce a significant milestone: Its Ad Manager ...

The marketing world keeps changing, but one thing that hasn’t gone out of style is the need to grab attention. You know the drill – your eyes wander during your morning commute, and there it is. A ...

The offering, through the Simon Media & Experiences media unit, enables brands, retailers and agencies to create more ...

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

Mobile advertising company Liftoff is bringing together inspirational women from across the mobile industry to share their stories. In this series, we’ll explore their achievements, the challenges ...

The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology ...

Build targeted campaigns for all Meta technologies, manage your budget, and track performance with Meta Ads Manager.

A startup that launched last year called Dealer Stream aims to help dealerships manage and execute their CTV marketing strategies.

Here's how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd.

Due to the saturation of the digital marketing space today, businesses must tailor ads for maximum engagement and ROI.