Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Pinterest's shares rose 20% on Friday as it forecast first-quarter revenue above estimates, indicating that its AI-powered ...

Pinterest has focused on direct response ads, designed to prompt specific actions like app downloads or website visits. Investments in AI tools such as its Performance+ suite for improving ...

But the company is also focusing more on direct response ads, which prompt users into a specific action like clicking a product link or downloading an app. This is helping businesses yield ...

Snap’s ad revenue increased 14% year over year to $1.56 billion in Q4 2024, at the upper end of the company’s guidance, while active advertisers more than doubled over the end-of-year period that ...