Elon Musk is big in Trump's government. He also owns X. Is X's Linda Yaccarino telling companies to give it business, or risk ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

The recent upheaval in federal funding has created new challenges in the budgetary realities of Government and within the ...

Pinterest's shares rose 20% on Friday as it forecast first-quarter revenue above estimates, indicating that its AI-powered tools would spur ad spend on the image sharing platform. Pinterest has ...

Pinterest's shares rose 20% on Friday as it forecast first-quarter revenue above estimates, indicating that its AI-powered tools would spur ad spend on the image sharing platform. Pinterest has ...

Pinterest has focused on direct response ads, designed to prompt specific actions like app downloads or website visits. Investments in AI tools such as its Performance+ suite for improving ...

Despite short-term challenges, Pinterest’s focus on key initiatives like shoppable content, direct response ads, and partnerships will drive long-term monetization. Guggenheim: The analyst notes ...

But the company is also focusing more on direct response ads, which prompt users into a specific action like clicking a product link or downloading an app. This is helping businesses yield ...