Inspired by fashion, the design reimagines the 1942 bottle in a green and purple colorway, with the Korean symbol for Gou's last name on the label.

Approximately 14 hours before Peggy Gou and I are set to meet by the outdoor couches in a leafy courtyard alcove at her hotel ...

Tequila Don Julio 194구 (pronounced ‘Gou’) celebrates the brand’s connection to nightlife and music culture and features a ...

Tequila Don Julio, the world's #1 tequila brand[1], today announced a new creative partnership with world-renowned DJ, producer and culture powerhouse Peggy Gou. As part of this global collaboration, ...

A Beaver County man in January bought a $190 bottle of tequila at a Pittsburgh bar and smacked another man in the head with ...

Eduardo "Lalo" González entered the tequila market with his spirit, Lalo Tequila, without knowing what awaited him on the ...

A man is accused of robbing a Northwest D.C. liquor store at gunpoint and stealing mini bottles of Don Julio tequila.

Exclusive bottle available in Ireland and designed in collaboration with Peggy Gou celebrates the fusion of music culture and ...

The 'Sing Sing' actor and Oscar nominee served up margaritas with Don Julio tequila at the 2025 Oscars — here's where to buy the star-loved alcohol.

Available in limited quantities worldwide, Tequila Don Julio 194구 (구 pronounced "Gou") is a special edition bottle celebrating the brand's deep roots in nightlife and music culture Experience the ...