Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant.

Dan Quinn continues to poach former Cowboys, this time signing former star receiver Michael Gallup out of retirement.

Zach Freemantle, who scored 15 key points, took the opportunity to wear a cowboy hat and looked great. All of this surely adds a little sting to whole experience for Texas, which ...