CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

impactful brand experience for our audiences. CU Boulder’s visual identity consists of four core elements and several extended elements that you should apply in the appropriate contexts. The audience ...

Brand identity comprises distinctive elements—visual, verbal, and experiential—that a company uses to create a specific perception in customers' minds and differentiate itself in the marketplace.

An e-Gro Alert from Alicia Rihn of the University of Tennessee covers the power that plant branding can play in generating ...

The ultimate goal of this course is to enhance your knowledge of branding and brand management. Specifically, this course aims to: (1) introduce the key elements of brand management, (2) provide a ...

Graphic design is far more than aesthetics. It is a strategic tool that drives business success, strengthens branding, and ...