Our strategy for using email marketing to nurture leads and drive conversions revolves around personalization, value-driven content, and strategic automation. The goal is to build trust and guide ...

As we enter a new year and a new chapter in digital marketing, it's imperative that your email campaigns reach their intended destination ... check in on the emails your rivals are sending and adjust ...

Email marketing continues to hold steady as an effective sales tool with strong ROI, even in a constantly changing ...

Strong customer communications and effective prospecting campaigns are integral to ... If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup ...

Build a testing plan as part of your email marketing strategy and try out different ways of engaging with your community. As long as they're trackable, it's all useful data that can be fed back into ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Discover the power of personalization in email marketing! Learn how to boost open rates and conversions in 2025.

A 360-degree mobile strategy includes a clear and concise SMS/email campaign strategy with links through to a functional, brand-friendly mobile site that will be able to engage the customers in an ...

If you're still sending out generic email blasts and crossing your fingers, it's time to rethink your strategy. Sure, a ...

The Campaign Planning & Strategy team collaborates with colleagues within CU Boulder Advancement to deploy strategies and activities related to the successful execution of the university’s first ...