Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing ...

In todays digital-first world, small businesses cant afford to lose potential customers due to clunky websites or scattered sales processes. The solution? A funnel builder, but not just any funnel ...

Business process automation is one of the key factors in ensuring the competitiveness of enterprises. Thanks to the ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

The announcement reaffirms Google’s commitment to equipping Southeast Asian markets with tools to meet today’s consumer ...

In this current digital age, small businesses in Uganda are not dependent on only walk in customers and word of mouth, to ...

Response rates feel too low lately? If you are a sales professional or marketer pushing to grow your lead pipeline on ...

Auxia launches AI Analyst Agent that gives marketing teams instant, natural-language access to revenue-driving campaign insights.

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...

In this episode, Kevin Indig unpacks how AI Overviews impact search, brand trust, and what marketers need to prioritize now.

The online learning landscape has experienced significant growth recently, and numerous platforms that support course creation have emerged. Among such platforms, two names that frequently appear are ...