Google Ads now gives advertisers clearer visibility into how Landing Page Images may be automatically turned into creatives in PMax campaigns.

On Day 11 of the Milan Cortina Olympics, SBJ writer Rachel Axon and GMR Marketing convened a roundtable of corporate partners and Olympic leaders at Casa Airbnb in the Garden Senato.

The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are ...

Most Olympians never win big money — or big fame. So how are athletes such as Eileen Gu or Chloe Kim able to earn millions of ...

With consumers increasingly resonating with AI influencers and digital twins, what are the benefits and challenges marketers can expect from investing in the sector?

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

People are less inclined to trust what a company says about itself, so they look for proxies for honesty: trusted friends, credible communities or the broad consensus of strangers.

Influencer marketing uses mental health narratives to sell products, raising concerns about the risks of commercializing emotional well-being and self-care.

To the extent that there is anything to the idea of treating an agent like an employee, it is only this: The agent has to be supervised.

Vibe coding isn’t just prompting. Learn how to manage context windows, troubleshoot smarter, and build an AI Overview ...

Reconstructing Foreign Trade Marketing Operations The daily operation of foreign trade marketing has long relied on a large amount of manual labor. While tasks such as content updates, promotion ...

Companies are realizing they can no longer simply promote themselves to potential customers. They have to win over the robots ...