Addison Rae may have started her career as a TikToker, but these days, she's a risk-taking pop star with a penchant for ...

Hernandez finished Madison's eye makeup look with a swipe of a soon-to-be-released mascara (more on that later). She paired ...

Hey everyone, thank you for watching today's video! On todays video I am showing you a rainbow eye makeup look. Hope you like it! 💗 ...

So, why choose eyeshadow in pencil form over traditional pressed powder? “Most sticks feature a pointed or round tip, making ...

Eye shadow is one of the biggest beauty trends for fall 2025, if the runways are any indication. It had a starring role at ...

One editor tests TikTok's viral unapproachable makeup for a night out. See before and after photos and find out how it worked ...

Hope you all enjoy this video! ♡ In today's video I am showing you all soft everyday makeup look using mainly Drugstore ...

The best makeup trends for fall 2025 from the runways, including pops of blue, gold eyeshadow, and glossy lips.

The TikTok trend’s creator explains to Glamour why, for her, making fun of Republicans for their concealer shade is a defiant ...

From shimmer shadows to grungy liners, the eye, lip, and complexion makeup trends from the spring 2025 runways are all about adding color and drama. But if you prefer a minimalist look, some trends ...

Tomy Rivero, a New York City- and Los Angeles-based celebrity makeup artist tells HuffPost that strategically selecting a colored mascara can make eyes appear brighter, enhance their natural color and ...

To keep her Chanel look soft and demure, Gracie Abrams' makeup was focused on sharp, brushed-up brows, keeping the eyes simple with the corners extended with blurred brown. Finish with a touch of ...