Financial institutions pursue multi-brand strategies for various strategic objectives. A large number of leading financial institutions have launched or are planning to launch niche brands.

56% cited the financial institution’s logo as the most identifiable brand element (over its slogan, spokespeople or jingles). Additionally, consumers are wary of financial institutions that ...

Ant Financial launches Ant Financial Technology, a new brand supporting the growth of financial institutions, at ATEC 2018 in Hangzhou, China.

New platform empowers credit unions and banks to launch branded, embedded banking experiences tailored to Gen Z expectations and loyalty. At BankShift, we empower financial institutions and brands ...

Customers want immediate, secure and seamless experiences with financial transactions, just as they do with other digital ...

For financial institutions facing a revenue crunch, this efficiency can translate into substantial recurring income. Insuritas has developed a high reputation for its outstanding commitment within ...

New platform empowers credit unions and banks to launch branded, embedded banking experiences tailored to Gen Z expectations and loyalty. At BankShift, we empower financial institutions and brands ...

New platform empowers credit unions and banks to launch branded, embedded banking experiences tailored to Gen Z expectations and loyalty. At BankShift, we empower financial institutions and brands ...

New platform empowers credit unions and banks to launch branded, embedded banking experiences tailored to Gen Z expectations and loyalty. At BankShift, we empower financial institutions and brands ...