That said, marketing departments have reached a new low in their first poster for the documentary Freakonomics. Posted by Cinematical, the first one sheet is a copy of the book cover.

In their blockbuster book, "Freakonomics," Levitt and co-author Stephen Dubner show that economics is, at the root, the study of incentives -- how people get what they want or need, especially ...

One of the covers for the original book, Freakonomics. Picture: Supplied They also examined how a pro-life philosophy can affect crime and how giving a kid with a weird name has financial ...